Register a custom sender name so your patients see your clinic's name — not a phone number — when they receive SMS messages from Qliva.
What is a Sender ID?
A Sender ID is the name that appears in the "From" field of an SMS message. Instead of seeing a random phone number like +61412345678, your patients would see something like BondiClinic or HelixHealth.
A branded Sender ID makes your messages immediately recognisable and looks more professional than a carrier-assigned number.
Australian requirements
Since late 2023, the Australian Communications and Media Authority (ACMA) requires all non-registered alphanumeric sender IDs to be blocked by Australian carriers. This was introduced to combat SMS phishing and scam messages.
To use a custom sender name in Australia, you must register it with ACMA via the Sender ID Registry before your messages will be delivered with that name.
Qliva uses ClickSend as its SMS provider. Registration is done with ACMA directly — not with ClickSend. Once your sender name is approved by ACMA, contact Qliva support to configure it for your clinic.
Sender ID rules
| Rule | Detail |
|---|---|
| Maximum length | 11 characters |
| Allowed characters | Letters and numbers only |
| Spaces | Not allowed |
| Hyphens or special characters | Not allowed |
| Phone numbers | Cannot be used as a sender ID |
| Impersonation | Cannot resemble a government agency, bank, or known brand |
Examples of valid sender IDs: BondiClinic, HelixHealth, LongevityMD, MyClinic11
Examples of invalid sender IDs: Bondi Clinic (space), Helix-Health (hyphen), Medicare (impersonation)
Registration steps
- Go to the ACMA Sender ID Registry: senderid.acma.gov.au
- Register your organisation as an entity
- Register your desired sender name (check the rules above before choosing)
- Wait for approval — this typically takes 2–5 business days
- Once approved, contact Qliva support with your registered sender name — we'll configure it for your clinic's outbound SMS
If you don't have a registered Sender ID
Your SMS messages will still be delivered. They'll show a carrier-assigned number in the "From" field rather than your clinic name. Everything else — message content, delivery, replies — works the same way.
Choose a sender ID that's clearly recognisable as your clinic. Patients who see an unfamiliar name are more likely to ignore or delete the message — especially appointment reminders. Keep it short, obvious, and consistent with your clinic's brand.